What have you learnt from your audience feedback?
Audience feedback is a crucial element to seeing what people thought about our final product.
We held a showcase evening for friends and family to come along and view our videos and work over the period of this project.
Our digipaks, magazine adverts and filming photos were displayed on large boards around one of the rooms for people to clearly see our work. On the evening I was asked for feedback on my digipak and magazine advert and some of the comments I collected were:
"I really like how professional both products look"
"I can tell that both products link as they have a consistent theme throughout"
"Locations and skills have been used well to create an effective product"
From my feedback I have learnt that the audience can see that I have tried to link the two products, signifying that they both act as a promotional tool for the same product. I have also learnt that it is vital to not only got feedback on the main task but also the ancillary tasks to see how they all link and showcase my skills.
This POWTOON highlights some of the feedback that we collected after we shown our music video:
We were very happy with the feedback we received on our music video during the showcase evening.
The audience feedback that we gathered from the showcase allowed me to look back at my target market and research that I conducted towards the initial stage of the planning and research stage to compare the feedback to what I wanted to achieve:
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| This is what I said at the beginning of the process. |
The feedback received links to what I initially said; the audience picked up that our target market could be 'people in relationships' and 'younger people' but we also received some feedback that told us that our music video could be aimed to older people/adults rather than young people/teenagers. We also said that we wanted to target anyone in a relationship that is not really functioning as well as it could be. I feel that this has been achieved as some feedback told us that the themes they noticed were: relationships, changing relationships and mental health.
There was an audience vote on the evening for numerous awards such as, 'Best Cinematography', 'Best Editing' and 'Best Music Video'.
My group won 'BEST MUSIC VIDEO', something which we were very pleased with as it felt like our hard work paid off and reflected how well the audience excepted our music video.
Audience Feedback throughout the project and what I have learnt/gained/changed from it:
Gaining a suitable audience for the music video:
Audience feedback throughout the project has allowed me to understand the importance of gaining a suitable audience that would like our music video. The feedback we received was mostly suggestions to make our music video better and the improvements that were suggested implied that once we did them, the video would be more enjoyable. We asked a demographic of both males and females, aged 16 - 20 to give feedback on our work as we went along, as well as our media teachers. We asked people aged 16 - 20 to provide feedback and this was our chosen target age range, therefore, we learnt that our target market enjoyed the product we had created and they were able to give us suggestions to make it even better, meaning that they would enjoy it even more.
From audience feedback I have learnt that we chose the correct age demographic for our target audience as the feedback we gained highlighted that they enjoyed the music video but they could also think of ways we can improve the video to make it even better.
My audience feedback also made me consider Jeremy Tunstall's audience theory;
This made me consider the various audience types for our music video and how they would receive it.
Primary Audience: My primary audience would be fully emerged in the narrative of my music video and would be equally interested in the song. Therefore, my primary audience would have viewed/download the music video and brought the album for the song.
Secondary Audience: My secondary audience would be interested in my product but would also be consumed in something else whilst viewing/listening to the music video. This means that they might not have purchased the album but they would listening to the song or watch the video whenver it was one.
Teritary Audience: My teritary audience would not be fully engaged in my product (products) but they would use them as a backround tool. For example, they may play the album whilst in the car or leave the music video playing if it was on YouTube or music video channel on TV.
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